Toy of the Year 2007
Winners
Toy of the Year | Infant/Preschool Toy | Girl's Toy
| Boy's Toy
Game | Outdoor Toy | Educational Toy | Activity
Toy
Electronic Entertainment Toy |
Most Innovative Toy | Specialty Toy
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The best toy of the
year.
T.M.X. Elmo - Fisher-Price
When you first take him out of
his box, T.M.X. Elmo doesn't seem all that grand. He looks after
all, well, like Elmo. Covered in the soft red fur that one would
expect from everyone's favorite Sesame Street character, T.M.X.
Elmo stands an unimposing 14 inches tall. Even worse, he feels all
hard and plasticy under his fur. But this Elmo is not meant for
cuddles or hand holding or swaddling. Sit T.M.X. Elmo down
and hit one of his three "tickle" spots. There's one under his
chin, one on his belly, and one on top of his foot. Yes, this Elmo
wiggles just like he did 10 years ago, but that's just the start.
Elmo slaps his belly, falls forward with his butt sticking out,
stands back up again only to topple backwards, kicks his legs over
his belly, and then stands right back up, all while laughing
hysterically. Elmo gets more outrageous when you "tickle" him a
second time, and the fun really starts with the third "tickle"
session. Elmo's fancy moves include falling over on his side,
shimmying on his back, and what seems to be everyone's favorite:
lying flat on his belly slapping the floor next to him as if he
can’t stop laughing. This Elmo has a serious case of the giggles.
His trademark voice builds into a fit of histrionics, endless
snickers that drown out everything but an unintelligible cackle
until even Elmo admits he has had too much. T.M.X Elmo requires 6
AA batteries, which are included. |
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The best toy developed for infant
and/or preschool children.
T.M.X. Elmo
Runner Ups:
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The best toy developed specifically for
girls of any age.
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FurReal Friends Butterscotch
Pony
Hasbro makes little girls' dreams
of owning a pony come true with the FURREAL FRIENDS BUTTERSCOTCH
PONY. BUTTERSCOTCH is a life-size miniature pony with an amazing
level of realism. Through sensors, BUTTERSCOTCH can tell what is
happening around her, and will turn toward you by calling her name
or when she's patted or groomed. She blinks her eyes, twitches her
ears and makes "clip clop" sounds. When she's hungry, she chomps on
her carrot. Advanced electronics, animatronics and innovative
design make BUTTERSCOTCH really "come to life."
Runner Ups:
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The best toy developed specifically for
boys of any age, not including r/c, ride-on and other
vehicles
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Pirates of the Caribbean: Dead Man's Chest
Ultimate Black Pearl Pirate Ship Playset 
From the biggest blockbuster
movie of 2006, The Ultimate Black Pearl is the feature playset for
Disney's Pirates of the Caribbean: Dead Man's Chest. Measuring
nearly 3 feet long with 20 different features, the Black Pearl
provides hours of play. The playset contains
four major areas of play - top deck, lower deck, brig, and
Captain's Quarters. The top deck consist of a retractable plank,
collapsing front mast, middle mast with crow nest and zip line,
swinging boom back mast and trap doors - one into the brig (front
of ship) and one into the Captain's Quarters (rear of the ship).
The lower deck consists of three detachable recoiling cannons - one
cannon has a flying projectile feature and can be placed at any of
the three cannon ports. The brig has a battle-damage opening on the
side and makes an explosion sound. The Captain's Quarters lead to
the skiff as an escape route. This playset is designed for dueling
action with 3.75" pirate action figures (not included). Requires 3
"AA" batteries (not included).
 Spy Video
Car
This sleek machine contains a
high-resolution wireless camera that sends real-time video back to
its controller to be viewed through a headset video screen. You can
even spy in the dark: The Spy Video Car has a built-in infrared
system that allows it to transmit video in total darkness. The car
and controller are each powered by six AA batteries, sold
separately.
Runner Ups:
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Including children's board, card, CD-ROM or electronic game
formats. (For CD-ROM or electronic games, formats must have ESRB's
"Early Childhood" rating: content may be suitable for persons ages
3 and older. Contains no materials that parents would find
inappropriate.)
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Cranium Zooreka
Zooreka is fun for the whole
family and all ages: Everyone 8 to adult will have a great time
playing Zooreka! Kids reinforce strategic thinking skills as they
race to be the first to build their zoo Everyone is engaged on
every turn - every roll of the dice means another chance to collect
food, animals, and shelter! Cranium Zooreka includes 150 resource
cards, 96 Clear Skies/Stormy Weather cards, 4 Trading Post tip
cards, four selection tokens, one lucky token, 16 habitat tokens,
four mover pieces and two dice
Runner Ups:
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The best toy designed for outdoor play.
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 Radio Flyer Folding Trike -
Radio Flyer, Inc.
The Folding Trike with its
patented folding mechanism comes fully assembled for instant
riding. Made of sturdy steel construction, the Folding Trike has an
easy to carry handle grip and folds up for easy portability and
storage.The Radio Flyer Folding Trike is the #1 selling tricycle in
the U.S. The Folding Trike is a multi-award winning tricycle
receiving awards from the National Parenting Center, the NBC Today
Show's Toy Test and the Great American Toy Test Programs.For ages
over 1 ½, the Folding Trike promotes outdoor active, imaginative
play with its fun storage compartment and go anywhere
spirit.
Runner Ups:
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| Educational Toy of the Year |
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The best toy that through play help children develop special
skills and/or knowledge.
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SmartGlobe 2.0
Explore
fascinating world knowledge, with up-to-date information and the
latest world news. Just touch the pen to a country to hear
interesting facts such as the country name, capital city,
population, language, history and much more. Connect the pen to
your computer to update the globe's current events via the
Internet. Requires 2 "AAA" batteries (not included). Measures 18"
tall.
Runner Ups:
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The best toy that inspires creative play through various forms
of activity.
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 Moon Sand
Moon Sand molds like dough.
Squish it, shape it, mold it! Moon Sand never dries out. Use again
and again for never ending fun. Moon Sand cleans up easy and it
won't stick or stain! Moon Sand expands to twice its size out of
the package.
Runner Ups:
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| Electronic Entertainment Toy of the Year |
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For toys created for children of any age that have a
considerable electronic component involved. This includes "plug 'n
play" and interactive videos.
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Kid-Tough Digital
Camera
Here's a real digital camera that's tough enough
and easy enough for kids to use. What a perfect way for kids to get
creative by taking, viewing and even printing their own digital
pictures!
Runner Ups:
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| Most Innovative Toy of the Year |
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The best toy that combines the most unique blend of innovative
technology and play value for children today.
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FurReal Friends Butterscotch
Pony
Every kid dreams of having their
very own pony! With realistic animation, movement and sounds, this
incredibly lifelike pony is a very special, once-in-a-lifetime
friend. Standing over 3-feet tall, this adorable pony really 'comes
alive' as she moves and responds to your loving care! Touch or talk
to your pony and her head moves, her ears wiggle, and her eyes
blink! Watch her tail swish back and forth as you 'feed' and groom
your pony. She even whinnies, snorts, and sniffs your hand! Sit on
your pony for a pretend ride and she makes walking sounds! Pony
includes carrot, brush, halter, and special adoption certificate.
Maximum weight limit is 80-pounds, requires 6x 'D' batteries, not
included. Adults take note: Pony comes unassembled in box with head
detatched. You may wish to not open the box around your children if
they may be frightened by a box with a decapitated horse
inside.
Runner Ups:
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| Specialty Toy of the Year |
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The best toy primarily distributed through specialty
retailers.
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 Webkinz
Cuddly Webkinz plush pets carry a
secret code to www.webkinz.com. Fun, educational and always
changing, Webkinz World is totally interactive. Pets appeal to
both boys and girls, and the site encourages a sense of
community. By adopting and caring for their virtual pets, kids
6+ can play games, create homes, enter contests, test their
knowledge, and meet new friends in a safe, protected
environment! With more than 1.8 million registered pets, Webkinz
pets are popular among children.
Runner Ups:
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